Early AI Adoption & Successful AI Implementation: Advanced use of AI, LLMs, and Google's latest in AI automation to enhance productivity, optimize campaigns, automate reporting, develop deep campaign opportunities, generate audience insights, and develop better performing creative across Google Ads surfaces (Search, Shopping, Display, Gmail and YouTube). Manage paid search budgets and bids using best-in-class campaign structure strategies, portfolio bid management, campaign settings, demographic targeting, remarketing, custom audience lists, and custom-built automation for pacing and goal forecasting.