Planning, organizing, and directing all marketing activities and policies across multiple disciplines, including market research, channel/product marketing, digital, business/market development, branding, pricing, new product introduction, price maintenance, deviated pricing, bids and quotes, business agreements, merchandising, price optimization, analytics, accrual management, and rebates. Providing marketing leadership across customer insights, economic analysis, market research, new product introductions, strategic planning, integrated communications, pricing, and CRM strategy and platform design.