Monitor, analyze, and report on campaign performance against KPIs such as revenue, ROAS, CPA, and CVR, using advanced Excel (pivot tables, XLOOKUP/VLOOKUP, formulas) to build recurring reports and dashboards that turn data into clear insights, informing strategic decisions and campaign optimizations. Build and maintain the campaign briefing document in Excel, partnering with the creative team to gather approved assets, then brief the agency on creative, timing, UTMs, and campaign details ahead of every launch, keeping everything accurate, compliant, and on deadline.