Serves as the Ministry Subject Matter Expert (SME) for digital search and discovery, including paid search, SEO, and AI/answer-engine search, maintaining an understanding of how Focus constituents, like audiences, and expanded audiences express needs, ask questions, discover resources, and evaluate solutions across traditional search engines and AI platforms. Marketing-Guided Digital Engagement by delivering strategic keyword, prompt, audience-intent, competitor, and search-demand insights that inform ministry content strategy and help Focus develop resources around the questions, needs, and topics constituents are actively exploring through both traditional and AI-powered search.