NewVice President of Marketing & Communications HITT ContractingVice President of Marketing & CommunicationsFalls Church, VA$160,000–$220,000 / yearThis is a senior leadership role for a marketing executive with a builder's mindset: someone who understands that a strong brand is lived as much as it is seen — expressed through every client interaction, every employee moment, and every touchpoint in between. Demonstrated success leading, developing, and retaining a large, multi-disciplinary marketing team; experience managing director-level leaders and building a department culture of accountability and excellence.
Digital Engagement Strategist III Armada LtdDigital Engagement Strategist IIIArlington, VAFull timeMust have expert understanding, and extensive hands-on experience with account creation, manipulation, execution and leading information and influencer campaigns on social media platforms such as Facebook, Twitter, YouTube, Instagram, Facebook, Flickr, and other emerging forms of digital and social media. Use and actively manage social media platforms including X (formerly Twitter), LinkedIn, Instagram, Facebook, and other emerging social media platforms as deemed necessary by ONR.
Principal Digital Strategist, Telco and M&E ADOBE IncPrincipal Digital Strategist, Telco and M&EVA$187,500–$271,500 / yearIn California, the pay range for this position is $187,500 - $271,500 In New York, the pay range for this position is $187,500 - $271,500 In Illinois, the pay range for this position is $168,100 - $243,400 At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Digital Experience & Web Strategist, Senior Manager Booz Allen Hamilton IncDigital Experience & Web Strategist, Senior ManagerMcLean, VA$142,900–$266,000 / yearThe Digital Experience and Web Strategist, Senior Manager will set the vision for how our audiences engage with our brand across digital touchpoints, with a primary focus on the website and its integration into broader marketing and sales journeys. Onsite: If this position is listed as onsite, work will primarily be performed at a Booz Allen office or customer facility, where employees will collaborate directly with colleagues and customers as required by the role.
Digital Transformation Strategist Booz Allen Hamilton IncDigital Transformation StrategistArlington, VA$86,800–$198,000 / yearWhether you are embedded with forward-deployed teams or working directly alongside senior client leadership, you will ensure our solutions align with mission objectives, empower end-users, and foster long-term scalability. Salary at Booz Allen is determined by various factors, including but not limited to location, the individual's particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements.
Lead Digital Health Strategist- Southeast Exact Sciences CorpLead Digital Health Strategist- SoutheastRichmond, VA$112,000–$190,000 / yearExact Sciences is proud to offer an employee experience that includes paid time off (including days for vacation, holidays, volunteering, and personal time), paid leave for parents and caregivers, a retirement savings plan, wellness support, and health benefits including medical, prescription drug, dental, and vision coverage. In partnership with the account leaders, the leads will work with C/D Suite leaders to identify opportunities for optimizing the many Digital Health technologies (e.g., E.H.R., P.H.M., add-on Solutions) which are currently being used by health system customers in-market.
NewDigital Health Strategist- Southeast Exact Sciences CorpDigital Health Strategist- SoutheastNorfolk, VA$112,000–$190,000 / yearExact Sciences is proud to offer an employee experience that includes paid time off (including days for vacation, holidays, volunteering, and personal time), paid leave for parents and caregivers, a retirement savings plan, wellness support, and health benefits including medical, prescription drug, dental, and vision coverage. In partnership with the account leaders, the leads will work with C/D Suite leaders to identify opportunities for optimizing the many Digital Health technologies (e.g., E.H.R., P.H.M., add-on Solutions) which are currently being used by health system customers in-market.
NewStudent Social Media Strategist Liberty UniversityStudent Social Media StrategistLynchburg, VirginiaThe Student Social Media Strategist position works with the Social Media team and assist in developing and implementing the university Social strategy, being aware of the strategic goals and striving to meet set goals in order to increase online presence and engagement. Assists in planning and sharing ideas on for communication plans for social platforms while working with clients and team to ensure that key, strategic messages are communicated effectively to target audiences.
Communications Strategist Commonwealth of VirginiaCommunications StrategistChesterfield, VA$86,500–$98,500 / yearDevelop, implement, and evaluate integrated marketing campaigns across traditional and digital channels, including websites, landing pages, articles, email, social media, webinars, direct mail, brochures, mobile app, display, programmatic, social, search advertising, sponsored content, out-of-home, print, radio, streaming media, and press releases. Proficiency with analytics tools, tag management, social media dashboards, and marketing automation platforms Demonstrated ability to maintain brand consistency and quality across all communications channels.
Content Strategist RividiumContent StrategistAlexandria, VirginiaThis role is expected to support work in the Alexandria, Virginia area, with on-site support at the DoD Mark Center or other customer-approved locations as required. This role supports Outreach & Engagement Services and helps deliver mission-focused outcomes for service members, families, and related stakeholders.
NewGlobal Social Media Strategist EPAM SystemsGlobal Social Media StrategistMc Lean, VARemote$90,000–$100,000 / yearYou will act as a strategic architect and advisor, designing scalable frameworks that amplify executive thought leadership, empower employee advocates, strengthenB2B audience growth (especially in North America), and reduce internal friction around social media decision-making. This is a highly strategic role focused on shaping how EPAM tells its story across platforms, regions, and audiences — using data, storytelling, and influence to drive meaningful engagement.
NewPrincipal GTM Strategist Appian CorpPrincipal GTM StrategistMcLean, VA$150,000–$300,000 / yearThe ideal candidate is a strategic thinker, strong writer, and cross-functional orchestrator who can partner with executives, Product, Marketing, Sales, Partners, and Communications teams to turn market insight into compelling narratives, scalable GTM programs, and measurable business impact. Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education.
Social Media Strategist Born PrimitiveSocial Media StrategistVirginia Beach, VirginiaThis role goes beyond posting and scheduling, it requires strategic thinking, strong creative instincts, and the ability to translate brand goals into high-performing content. The Social Media Strategist will play a key role in shaping and executing Born Primitive’s social media presence across all platforms.
Senior Business Development Strategist RadiantSenior Business Development StrategistVirginiaRemoteThat means launching and scaling results-driven performance marketing campaigns for churches, nonprofits, Christian publishers, higher education institutions, and faith-first brands. We need a seasoned closer who has navigated complex sales cycles in mission-driven spaces and isn’t afraid to bring bold ideas to the table.
Senior Associate, Talent Brand Strategist - Talent Marketing Capital One Financial CorpSenior Associate, Talent Brand Strategist - Talent MarketingRichmond, VA$87,700–$100,100 / yearThe Talent Marketing team helps inform and educate prospective talent, partners and our associates about life at Capital One, including our company culture, values and commitments to changing banking and the communities around us, for good. Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.
AIML Strategist ManTech International CorpAIML StrategistArlington, VAResponsibilities include but are not limited to: Implement and manage governance frameworks for AI/ML models, including model ownership, approvals, API access, and Tier-4 governance support. Work Role Alignments: Experience or familiarity operating within the following federal/DoD cyber workforce framework roles: 903 - Data Officer.
Junior AIML Strategist ManTech International CorpJunior AIML StrategistArlington, VAResponsibilities include but are not limited to: Framework Support: Assist in deploying and maintaining enterprise-level governance frameworks for AI/ML models, helping track model ownership and structured approval workflows. Change Management Tracking: Support stakeholder change management initiatives by preparing reports and presentations that track user training and the adoption of responsible AI practices.
Web Content Strategist TandymWeb Content StrategistVienna, Virginia$40–$42 / hourA top financial institution in Virginia is seeking a Web Content Strategist for a hybrid role in Vienna, supporting enterprise digital content strategy across web and mobile platforms. Authoring, QA testing, and publishing digital content within Adobe Experience Manager (AEM).
Web Content / UX Lead Strategist RIVA SolutionsWeb Content / UX Lead StrategistReston, VirginiaThis role is responsible for improving digital experiences across websites, microsites, landing pages, search experiences, data visualizations, and related web products. By investing in our people and fostering a flexible, supportive environment, employees have the opportunity to grow their skills, contribute ideas, and make an impact from day one—all while supporting missions that matter.
Associate Principal, AI & CX Solutions Strategist TELUS Digital IncAssociate Principal, AI & CX Solutions StrategistCharlottesville, VAWith a global team across North America, South America, Central America, Europe, Africa, and APAC, we offer end-to-end expertise across eight core service areas: Digital Product Consulting, Digital Marketing Services, Data & AI, Strategy Consulting, Business Operations Modernization, Enterprise Applications, Cloud Engineering, and QA & Test Engineering. From mobile apps and websites to voice UI, chatbots, AI, customer service, and in-store solutions, TELUS Digital enables seamless, trusted, and digitally powered experiences that meet customers wherever they are - all backed by the secure infrastructure and scale of our multi-billion-dollar parent company.
Web Content Strategist StratAcuity Staffing Partners IncWeb Content StrategistMerrifield, VA$50–$59.60 / hourIn terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Everforth Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts.
Website Manager & Content Strategist University of LynchburgWebsite Manager & Content StrategistLynchburg, VAWe seek candidates who are committed to the University of Lynchburg's efforts to create an environment that fosters a student-centered environment, develops the breadth of knowledge associated with liberal education, respects and supports diversity, equity, and inclusion, values and celebrates diverse faith traditions, and sustains close working relationships among faculty, staff, students, alumni, and community partners. The Website Manager ensures our digital platforms serve prospective students, current students, faculty, and the broader community with clarity and speed, while serving as the bridge between creative marketing goals and technical execution.
Enterprise Brand Strategist Booz Allen Hamilton IncEnterprise Brand StrategistMcLean, VA$86,800–$198,000 / yearYou will partner closely with senior brand leadership to evolve Booz Allen's brand architecture and ensure it is operationalized consistently across sectors, offerings, and experiences. Onsite: If this position is listed as onsite, work will primarily be performed at a Booz Allen office or customer facility, where employees will collaborate directly with colleagues and customers as required by the role.
Industry Proposal Strategist Apex Systems Inc (Virginia)Industry Proposal StrategistVA$80,000–$95,000 / yearEmbedded within the Sales Operations Excellence function, this role aligns directly with the Industry practices across the firm to architect compelling, win-focused proposals and responses to complex pursuits - including RFPs, RFIs, RFQs, and sole-source opportunities. With a presence in over 70 markets across North America, Europe, and India, Everforth Apex Systems innovates alongside our customers, building and deploying tailored artificial intelligence solutions to enhance business value and improve customer experiences.
Data Strategist Systems Planning And Analysis, Inc.Data StrategistNorfolk, VAExperience shown in complex portfolios, programs, and projects typically greater than six months, in diverse team environments, actively participating in all phases of development gathering of data from diverse sources and carrying out critical thinking to identify and articulate programmatic impacts and risk. Apply expertise in Stakeholder Alignment at the strategic and operational levels with specific experience as a liaison or ambassador between key stakeholder groups driving data transformation initiatives, translating complex data needs into actionable requirements, and communicating insights effectively.
Content Strategist with Magnolia Resources Connection IncContent Strategist with MagnoliaVARemote$45–$50 / hourWe've built a global network of over 2,600 experts across four regions, providing a comprehensive suite of solutions across on-demand talent, next-generation consulting, and outsourced services to support organizations at every stage of their growth journey. Trusted by Fortune 100 companies and emerging disruptors alike, we challenge conventional ways of working, drive growth, and pave the way for long-term success through bold innovation and fearless collaboration.
Customer Education Strategist, Senior (INDG) Bloomberg Industry Group, IncCustomer Education Strategist, Senior (INDG)Arlington, VAThe Customer Education Specialist, Senior leads the design and execution of scalable education programs-including onboarding curricula, product training, certification programs, and digital learning experiences-that guide customers from their first login through advanced, high-value workflows. This role builds the frameworks, systems, and governance required to deliver high-quality, scalable learning experiences that drive product adoption, reduce support friction, and create measurable customer outcomes.
Principal Security Technology Strategist Cloud Software Group IncPrincipal Security Technology StrategistVARemote$182,713–$274,069 / yearNY generally ranges: $182,713-$274,069 CA generally ranges: $208,293-$312,439 All other locations fall under our General State range: $182,713-$274,069 Benefits may vary depending on the nature of your employment with Cloud Software Group and the country where you work. Hands on experience with data protection, digital forensics and incident management, web application security, networking, enterprise browser, remote access, Zero Trust, Identity Access Management (IAM), web proxy, role-based access control (RBAC), virtual desktops (e.g.
Regional Marketing Strategist UNAVAILABLERegional Marketing StrategistMcLean, VARemote$85,000–$95,000 / yearUnder the direction of the Vice President, Marketing, the Regional Marketing Strategist is responsible for developing, implementing and managing marketing campaigns for assigned portfolio. Work with Regional Managers and Property Managers to monitor community marketing initiatives in accordance with the strategic plan and adjust based on specific needs to maximize traffic.
Regional Marketing Strategist Kettler Enterprises, IncRegional Marketing StrategistMcLean, VirginiaRemote$85,000–$95,000 / yearFull timeOverview: Under the direction of the Vice President, Marketing, the Regional Marketing Strategist is responsible for developing, implementing and managing marketing campaigns for assigned portfolio. Work with Regional Managers and Property Managers to monitor community marketing initiatives in accordance with the strategic plan and adjust based on specific needs to maximize traffic.
NewCustomer Education Strategist, Senior (INDG) Bloomberg Industry GroupCustomer Education Strategist, Senior (INDG)Arlington, VAThe Customer Education Specialist, Senior leads the design and execution of scalable education programs—including onboarding curricula, product training, certification programs, and digital learning experiences—that guide customers from their first login through advanced, high-value workflows. This role builds the frameworks, systems, and governance required to deliver high-quality, scalable learning experiences that drive product adoption, reduce support friction, and create measurable customer outcomes.
Senior Tax Strategist H&R Block IncSenior Tax StrategistVIENNA, VAMonitor legislative and regulatory tax law developments, communicate the effects of these developments to management and the tax team and create strategies to capitalize on changes to taxation legislation. Ensure accurate, timely filing of consolidated federal, state and local income tax returns and other business-related filings.
NewExecutive Partner, Artificial Intelligence Advisory/ AI Strategist GartnerExecutive Partner, Artificial Intelligence Advisory/ AI StrategistVirginia Beach, VAConsulting and/or CxO roles with 15+ years of progressive technology exposure (AI - including Machine Learning, Natural Language Processing, Deep Learning, Robotics, Product Development, BI, Digital Transformation, Block Chain, Big Data, High Performance Compute, Cloud, etc.) with experience leading complex large-scale IT/digital/business transformation programs. These members (including Fortune 500 companies & Governments around the world) benefit from the convenience of a single source of knowledge and insight focused on Board and C-level challenges, service delivery in their context, the shared knowledge of the world's largest community of C-level IT Executives, CIO/CTOs, and the assurance of Gartner objectivity and independence.
Regional Marketing Strategist KettlerRegional Marketing StrategistMcLean, VARemoteUnder the direction of the Senior Director, Marketing, the Regional Marketing Manager is responsible for developing, implementing and managing marketing campaigns for assigned portfolio. Work with Regional Managers and Property Managers to monitor community marketing initiatives in accordance with the strategic plan and adjust based on specific needs to maximize traffic.
Senior AIML Strategist ManTech International CorpSenior AIML StrategistArlington, VAMinimum Qualifications: Bachelor's Degree required; Master's degree highly preferred in a relevant field (e.g., Data Science, Computer Science, Engineering, Operations Research, or technical MBA). Orchestrated Change Management: Lead model governance committees, navigate the human and procedural shifts required to adopt AI practices, and translate technical risks for non-technical leadership.
NewBrand & Product Marketing Strategist I - Membership Acquisition & Engagement Navy Federal Credit UnionBrand & Product Marketing Strategist I - Membership Acquisition & EngagementVienna, VAAssist lead Product Owners with the ownership and development of campaign briefs/user stories and contribute to data requirement briefs to execute a range of marketing campaigns through owned channels (such as email, push, and in-app messaging) and paid media (such as national and local broadcast, radio, display ads, online video, and search); collaborate with other marketing channel partners to drive desired business outcomes. Serve as marketing campaign executional product owner within scrum teams, supporting lead product owner in translating vision and directing execution of holistic marketing strategy to ensure engaging messaging and creative assets for integrated campaigns, prospecting campaigns, engagement campaigns, and product launches.
Digital and Social Media Coordinator Rivers Casino CareersDigital and Social Media CoordinatorPortsmouth, VirginiaOversees the execution of the Rivers Casino mobile app and RiversCasino.com this includes but is not limited to the construction of pages, updates, and advancements in technology items such as social gaming and My Rush Rewards. Coordinates the daily operation of digital and social media plans and platforms by creating and publishing content on all social media platforms, RiversCasino.com, and on property.
Digital and Social Media Coordinator River Cree Resort & CasinoDigital and Social Media CoordinatorPortsmouth, VAOversees the execution of the Rivers Casino mobile app and RiversCasino.com this includes but is not limited to the construction of pages, updates, and advancements in technology items such as social gaming and My Rush Rewards. Job Summary: Coordinates the daily operation of digital and social media plans and platforms by creating and publishing content on all social media platforms, RiversCasino.com, and on property.
Student Affairs Social Media Digital Marketing Student Employee, Summer 2026 (Student Wage) University of VirginiaStudent Affairs Social Media Digital Marketing Student Employee, Summer 2026 (Student Wage)Charlottesville, VirginiaThis role involves developing social media strategies, designing visual content, and supporting cross-platform storytelling. Join the Student Affairs Marketing & Social Media team to create engaging content that connects with UVA students!
AIML Strategist Subject Matter Expert ManTech International CorpAIML Strategist Subject Matter ExpertArlington, VAAuthor definitive, multi-million-dollar technical proposals, build complex staffing plans and work breakdown structures (WBS), and generate rigorous ROI business cases that catalyze massive, organic scope expansions. High-Level Technical Escalation: Act as the final authority on Tier-4 model governance issues and critical system failures, engineering root-cause architectures that cross multiple complex data ecosystems.
Sr. Manager Digital Campaigns - Disputes DLA Piper LLP (US)Sr. Manager Digital Campaigns - DisputesVA$149,276–$237,355 / yearAs the Senior Manager Digital Campaigns - Disputes, in collaboration with and in support of the firm's strategic initiatives, you will lead the design, planning, execution, and measurement of integrated, multi-channel digital marketing campaigns for practice groups within the Disputes vertical, supporting brand awareness, demand generation, and business development initiatives. Working in collaboration with the Director, Digital Campaigns, you will serve as a strategist promoting the firm's content on its external, global digital channels, developing creative ways to engage target audiences online and producing compelling content campaigns that align with the firm's brand identity, values and tone of voice.
Associate Director, Hybrid Digital Media Sales Engineer EAB Global, Inc.Associate Director, Hybrid Digital Media Sales EngineerRichmond, VA$74,000–$104,500 / yearWe are seeking an Associate Director of Hybrid Digital Media Sales Engineer to play a pivotal role in pre-sales activities by shaping customized digital marketing plans and solutions that drive enrollment and brand awareness for higher education institutions. Sitting at the intersection of sales, strategy, and execution, this role serves as the vital link between our business development and service teams, ensuring that prospective partners receive tailored, high-impact media plans that align with their marketing and enrollment objectives.
NewSenior Director, Digital PLUS CommunicationsSenior Director, DigitalArlington, VAPLUS Communications is seeking a creative and hard-working Senior Director to join our fast-growing digital practice to help top-tier advocacy campaigns and organizations win, every day. Crafting innovative digital strategies for public affairs clients, anticipating opportunities and challenges to build timely, cost-efficient, winning campaigns.
Part-Time Marketing & Digital Media Assistant Driven AutorepairPart-Time Marketing & Digital Media AssistantChantilly, Virginia$20–$25The successful candidate will help maintain and improve our website, manage social media content, support online advertising campaigns, and assist with building a stronger online presence for our growing automotive business. "Automotive industry experience is not required; however, candidates must be comfortable learning about automotive repair services and creating content related to the automotive industry." .
Virginia Tech Magazine Digital Editor DetailsVirginia Tech Magazine Digital EditorBlacksburg, VirginiaThe university has a significant presence across Virginia, including the Innovation Campus in Northern Virginia; the Health Sciences and Technology Campus in Roanoke; sites in Newport News and Richmond; and numerous Extension offices and research centers. Reporting to the associate director of advancement communications, the ideal candidate will have the ability to problem-solve (both individually and as part of project teams), work independently with minimal guidance, and be motivated self-starter comfortable working quickly and independently.
Associate Director, Digital Media Strategy (Hybrid) EAB Global, Inc.Associate Director, Digital Media Strategy (Hybrid)Richmond, VA$74,000–$104,500 / yearWe are seeking an Associate Director of Hybrid Digital Media Sales Engineer to play a pivotal role in pre-sales activities by shaping customized digital marketing plans and solutions that drive enrollment and brand awareness for higher education institutions. Sitting at the intersection of sales, strategy, and execution, this role serves as the vital link between our business development and service teams, ensuring that prospective partners receive tailored, high-impact media plans that align with their marketing and enrollment objectives.
Director of Digital Media for Athletics Commonwealth of VirginiaDirector of Digital Media for AthleticsVA$40,000–$45,000 / yearA Responsible employee includes any employee: who has the authority to take action to redress sexual violence; who has been given the duty of reporting incidents of sexual violence or any other misconduct by students to the Title IX Coordinator or other appropriate school designee; or whom a student could reasonably believe has this authority or duty. The Annual Security and Fire Safety Report containing information on campus security and personal safety, including alerts, fire safety, crime prevention tips, and crime statistics is available at www.uvawise.edu/ASR .
Senior Digital Marketing Manager Commonwealth of VirginiaSenior Digital Marketing ManagerFairfax, VAAssets and campaigns will articulate clear career pathways and program benefits through coordinated, engaging, and brand-aligned communications while maintaining the college's brand identity; Partners with Graduate Academic Affairs and Undergraduate Academic Affairs to understand and address academic unit recruitment challenges and content needs; Collaborates with Graduate and Undergraduate Academic Affairs to develop email marketing campaigns for prospective students, including analyzing metrics and applying data to improve campaigns; Manages strategy for paid social campaigns; In support of raising college awareness and increasing graduate student enrollment, and in collaboration with the Director of Communications and approved CHSS vendors, creates and posts organic and paid social media and other online advertisements, as well as Google search and display ads; Advises senior leadership to inform efficient and effective digital marketing strategies; Stays up-to-date with digital marketing trends and best practices and implements them as appropriate; Directs and collaborates with designers, photographers, and video editors to develop campaigns/campaign content in strategic areas that align with the college's mission/marketing objectives; Manages reporting and analytics to inform comprehensive reporting on the impact of digital campaigns and digital channels in overall marketing outcomes; Oversees development of social media content, including graphics and video, to align with strategic messages and themes; Serves as the primary CHSS communications contact with the university's Enrollment Management office (for undergraduate email communications) and Graduate Academic Affairs Graduate Enrollment Coordinator; Collaborates with the Senior Writer/Editor to share academic unit news and propose topics for new content development; Writes, edits, and proofreads occasional news stories or student profiles; and. Academic Unit Marketing Training, Consultation, and Collaboration: Trains academic units with effectively communicating the value of programs to prospective students through integrated marketing communications, including website program pages, career pathways and outcomes, student profiles, short-form videos, presentation materials, collateral for career fairs (e.g., degree flyer templates), and social media campaigns; Creates and maintains resources (templates, guidelines) for best marketing practices to support academic departments and programs; writes "How Tos" for the Marketing and Communications Resources SharePoint site; and develops general guidelines for spending marketing funds; Delivers brief best practice trainings to program directors and coordinators; Creates templates to assist academic units with messaging for graduate and undergraduate admissions email campaigns; Creates and expands a marketing network across programs; Coordinates with academic units to gather student and alumni stories, testimonials, and visuals to showcase authentic voices in program-specific marketing and recruitment materials; With the Social Media Manager, works with academic departments interested in improving their social media presence and online advertising.
Digital Analytics Manager ReingoldDigital Analytics ManagerAlexandria, VirginiaLead the rollout of analytics solutions on clients’ digital platforms using tag managers or similar technologies (e.g., Adobe Launch/Data Collection, Tealium IQ, Google Tag Manager) and, where applicable, manage integrations that include various data sources. Required Qualifications:8 or more years of professional experience with digital analytics solutions and marketing data, with expert knowledge in Google Analytics, Adobe Analytics/CJA or similar, as well as marketing platforms such as Google Ads, Google DV360, and Facebook Ads.
Senior Digital Marketing Manager George Mason UniversitySenior Digital Marketing ManagerFairfax, VAAssets and campaigns will articulate clear career pathways and program benefits through coordinated, engaging, and brand-aligned communications while maintaining the college's brand identity; Partners with Graduate Academic Affairs and Undergraduate Academic Affairs to understand and address academic unit recruitment challenges and content needs; Collaborates with Graduate and Undergraduate Academic Affairs to develop email marketing campaigns for prospective students, including analyzing metrics and applying data to improve campaigns; Manages strategy for paid social campaigns; In support of raising college awareness and increasing graduate student enrollment, and in collaboration with the Director of Communications and approved CHSS vendors, creates and posts organic and paid social media and other online advertisements, as well as Google search and display ads; Advises senior leadership to inform efficient and effective digital marketing strategies; Stays up-to-date with digital marketing trends and best practices and implements them as appropriate; Directs and collaborates with designers, photographers, and video editors to develop campaigns/campaign content in strategic areas that align with the college's mission/marketing objectives; Manages reporting and analytics to inform comprehensive reporting on the impact of digital campaigns and digital channels in overall marketing outcomes; Oversees development of social media content, including graphics and video, to align with strategic messages and themes; Serves as the primary CHSS communications contact with the university's Enrollment Management office (for undergraduate email communications) and Graduate Academic Affairs Graduate Enrollment Coordinator; Collaborates with the Senior Writer/Editor to share academic unit news and propose topics for new content development; Writes, edits, and proofreads occasional news stories or student profiles; and. Academic Unit Marketing Training, Consultation, and Collaboration: Trains academic units with effectively communicating the value of programs to prospective students through integrated marketing communications, including website program pages, career pathways and outcomes, student profiles, short-form videos, presentation materials, collateral for career fairs (e.g., degree flyer templates), and social media campaigns; Creates and maintains resources (templates, guidelines) for best marketing practices to support academic departments and programs; writes "How Tos" for the Marketing and Communications Resources SharePoint site; and develops general guidelines for spending marketing funds; Delivers brief best practice trainings to program directors and coordinators; Creates templates to assist academic units with messaging for graduate and undergraduate admissions email campaigns; Creates and expands a marketing network across programs; Coordinates with academic units to gather student and alumni stories, testimonials, and visuals to showcase authentic voices in program-specific marketing and recruitment materials; With the Social Media Manager, works with academic departments interested in improving their social media presence and online advertising.