As the University's lead for digital content and website communications, the Director oversees strategy, governance, creation, optimization, compliance and performance across the University's websites, social media channels, multimedia platforms, and evolving search environments - including Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and AI-powered discovery platforms. Working in close partnership with the Associate Vice President for Marketing and the Senior Director for Communications, the Director serves as a strategic leader responsible for expanding the University's digital presence, enhancing institutional storytelling across social media, and positioning the University for continued success in an evolving digital landscape.