The Director of Business Intelligence provides strategic leadership for data analytics, business intelligence, and innovation initiatives within Razorback Athletics, with a primary focus on external and revenue-generating operations, including ticketing, fundraising, marketing, licensing, merchandising, corporate partnerships, and concessions. The University of Arkansas works to advance the state and build a better world through education, research, and outreach by providing transformational opportunities and skills, fostering a welcoming climate, and nurturing creativity, discovery, and the spread of new ideas and innovations.