The Director, Loyalty & Membership is accountable for translating OCVIBE’s loyalty & membership strategy into a scalable, operational program — leading launch readiness, lifecycle management, program governance, cross-functional execution, platform operations, and ongoing optimization across the district. Build and refine the case for loyalty investment both centrally and via individual business owners — translating engagement, retention, and cross-experience participation into terms (occupancy, tenant performance, visitation) that resonate with real estate economics as well as consumer marketing metrics, bridging operator thinking and asset-manager thinking into one shared model.