We are seeking a strategic, data-driven Director of SEO & Web Operations to lead enterprise, national, and multi-location SEO strategy, multi-brand web operations, conversion rate optimization, and digital measurement across 1,100+ franchise locations, 15 brand websites, and a corporate site. Leading a team of four direct reports, this role will balance centralized digital governance with hyper-local lead generation to strengthen organic visibility, accelerate revenue and traffic growth, and build scalable, high-performing digital experiences across the organization.