The Director of Marketing must possess a strong understanding of digital acquisition, paid media performance, return on advertising spend (ROAS), customer acquisition cost (CAC), customer lifetime value (LTV), conversion rate optimization, retention marketing, and the financial drivers of a successful e-commerce business. Reporting directly to the Chief Marketing Officer, this position provides senior-level leadership across E-Commerce, Brand, Creative, Marketing Operations, and related marketing functions, ensuring that the department operates as a cohesive, accountable, and results-driven organization.