What You Bring Demonstrated success in the AV industry, leading, coaching, and holding sales teams accountable in a multi-region or similarly complex environment Strong commercial judgment and the ability to guide deal strategy, pricing conversations, opportunity qualification, and closing plans Excellent communication skills, with the ability to create clarity, build trust, and influence across functions and levels A practical, hands-on leadership style that balances support for the team with clear expectations and measurable follow-through Experience strengthening client retention while developing disciplined new-business and prospecting practices Ability to partner effectively with Operations, Production, Marketing, Finance, and Sales Operations Expertise in using CRM data, pipeline reviews, and forecasts to improve decisions and performance Sound judgment when resolving issues, approving exceptions, and escalating recurring risks Commitment to collaborative leadership and to building a consistent, high-performing sales culture How We’ll Measure Success You’ll make an impact by building a sales organization that is well supported, consistently led, and accountable. Early indicators of success will include: More useful sales meetings, pipeline reviews, and deal conversations Faster, clearer sales approvals and process decisions More accurate CRM information and more reliable forecasts Consistent attention to client retention and account growth More disciplined new-account development Better-qualified Business Development opportunities and cleaner handoffs Earlier, more productive collaboration between Sales, Operations, and Production Greater leadership confidence in sales priorities, pipeline health, and team direction