You will lead the engagements that solve those problems: architecting multi-year transformation roadmaps, designing AEP data models and XDM schema strategies, defining audience segmentation approaches in RT-CDP, mapping cross-channel journeys in AJO, nurture campaigns in Marketo and building the target operating models that help marketing and technology organizations work together effectively. Shape Practice Methodology and Intellectual Capital: Develop the frameworks, toolkits, and point-of-view content that define how DEPT approaches Intelligent Activation engagements - including repeatable assessment methodologies, maturity models for customer data activation, and thought leadership content (white papers, conference presentations, client workshop curricula) that establish DEPT''s authority in this market.