Develops eye-catching headlines, taglines, and calls to actionWorks with analytics to continuously test various copy elements that drive MQLsDraft newsletters, email and direct mail campaigns that encourage conversationsAttention to detail with ability to proofread work, ensuring accurate, error-free copyMeeting with SMEs and stakeholders to understand audience and messaging for each product lineStays current on the digital marketing trends and requirements for each platformEvaluates competitor content strategies and points out market opportunitiesKnows best practices for capturing attention and driving action through the written wordWork closely with our writing team to help execute our advertising and content strategyRequired Skills and ExperienceImagination, initiative, and a passion for making great contentRecognizes psychological triggers that impact buying decisionsWrites captivating headlines and subject lines that boost engagementEmploys storytelling methods to establish emotional connection with audiencesCrafts brand messaging that stands out from the competitorsUnderstands keyword research, comprehension of on-page SEO elements, and awareness of content marketing strategies to engage audienceOutstanding writing skills in variety of forms and media (e.g., ad copy, blogs, social, short stories, emails, headlines, subject lines, etc.)Ability to write to different audiences (e.g., bookkeepers, financial professionals, executives) and for different stages within the marketing funnelAn eye for detail, grammar, and consistencyAbility to manage multiple projects with different tone and voice simultaneously while meeting project deadlinesAbility to work in a challenging environment and collaborate with a team that includes cross-company stakeholders, designers, writers, sales reps, and executivesB2B copywriting experience requiredCertifications from Google, copy blogger, content marketing, etc. is a plusFamiliarity with SEO principles, keyword search and AI tools also a plus**Please upload a portfolio or writing samples that demonstrate your ability to write convincing copy, headlines and subject lines required. Essential Functions and ResponsibilitiesReports to the Director of Digital Media, Marketing Content Manager and VP of MarketingOffer fresh copy concepts, ideas, and contributions to a collaborative marketing teamProduces engaging, clear copy for digital and print ads, videos, email, direct mail, landing pages, product descriptions, and other mediums.