Way’s position is layered by design: a proprietary data network built on millions of experiential data points, the system of record for experiential operations, an e-commerce layer embedded directly into partners’ customer journeys, and a marketplace through Partner Exchange, where brands across hospitality, travel, lifestyle, and retail co-create and co-sell experiences with one another. Significant experience applying data science to real product, marketplace, commerce, or customer problems, with a record of shipping models, experiments, or decision systems that drove measurable business impact.