Have 5+ years of hands-on experience in growth, marketing operations, commercial strategy, consulting, or a startup generalist role, including working with marketing performance data, budgets, and reporting tools (e.g., Looker, GA4, SQL, Excel/Sheets modeling). A defined marketing priority within those brands, such as customer acquisition/performance marketing, retention and repeat purchase, cross-brand shopping/LTV, retail, or trade marketing, along with the metrics that show whether it's improving.