Experience building and running 1:1 and 1:few ABM programs - account selection input, buying committee mapping, personalized content and campaign development, and hands-on familiarity with the channel mix (personalized digital, direct mail, account landing pages and content, content syndication, account-level events), including how each is built, costs, and is measured. You will lead regular account planning sessions and build the full mix of ABM tactics against your target accounts, partnering with digital, content, demand generation, and field marketing teams to bring personalized experiences to the full buying committee across the buyer''s journey.