To hit them, you''ll set the growth strategy and build and run a cross-channel testing roadmap that spans onsite conversion optimization, AI-driven outbound, email, and new growth channels we haven''t fully tapped yet, which could include channels such as webinars, podcasts, and direct mail. Working knowledge of outbound and sales development motions, and experience with sales automation or AI-driven outreach tools (e.g., Apollo, Outreach, Clay, or AI SDR platforms), including how to measure meetings and pipeline from them.