The following are the functions essential to performing this job: Content Creation: Develop engaging and relevant content for various social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, DSU HUB, TikTok) that aligns with the University's mission and goals to boost the DSU brand, increase visibility and drive enrollment. Photographs, films, and edits, events, locations, people, students, faculty, staff, etc., or other illustrative or educational material for use in marketing materials, publications, website, social media, digital, or any marketing spaces as directed by leadership.