Create in-the-moment, authentic social content — including short-form video (Instagram Reels, TikTok, YouTube Shorts), Instagram Stories, and live coverage — captured on iPhone in the field at athlete projects, events, activations, and productions. As a DTC-first brand, organic social is our highest-leverage upper funnel channel — and this role exists to unlock its potential through authentic, creator-driven content that brings the Stio brand to life across social media channels.