Monitor and report on campaign key performance indicators (KPIs) and digital metrics to inform strategies, including opt-in rates, site and page traffic, click-through rates, conversion rates, overall funnel analyses, and digital optimization efforts to increase net retail sales. Develop strategies for customer retention and engagement, to monitor, enhance and report KPIs that are unique to a financial services program health such as customer spend, Spend/Cardmember, save rates, month on book lifecycle, attrition, NPS, debit active rate, etc.