Working in close partnership with Academic Affairs, Student Success and Enrollment, Workforce and Economic Development, Communications, Advancement, Information Technology, Institutional Research, campus leadership, and other institutional partners, the Associate Deputy Chief strengthens Dallas College's public brand presence and supports a more integrated pathway from audience awareness through inquiry, application, enrollment, persistence, completion, career attainment, and continued engagement. The position is designed to strengthen institutional brand awareness and trust, increase qualified inquiries and applications, improve conversion through the enrollment journey, strengthen digital and website engagement, support enrollment in employer-aligned and high-demand programs, improve marketing investment effectiveness, and create greater alignment across Dallas College's marketing and institutional partners.