Undergraduate degree is required; MBA and/or other advanced degree is helpful • Well-versed in private equity businesses, portfolio management process, private market players (GPs, LPs, investment firms, platforms), Fundraising and Marketing Client Engagement practices and processes • Proven track record and passion for creating compelling Go-to-Market product strategies and marketing materials that align with market needs • Solutions-driven self-starter with the ability to manage multiple initiatives simultaneously and work well under pressure and with tight deadlines • Polished and diplomatic executive presence, experience delivering complex projects with flawless execution and strong results • Experience with market research, specifically marketing sizing, competitor analysis, future trend analysis • Strong analytical skillset with high level of intellectual curiosity to drive differentiated insights • Comfortable with, and an advocate for, ongoing change with the ability to drive structure while also pivoting quickly based on changing business demands or environments • Able to quickly build trust and credibility within a non-hierarchical, matrixed and driven organization • Enthusiastic, positive, proactive, can-do team player with commitment to working in a friendly, entrepreneurial, team environment • Excellent presentation, verbal and written communication skills, including experience writing product messaging, communications, and presentations. Your responsibilities will be to:
• Deliver the end-to-end product marketing process on-time, on-budget, and on-spec, including the marketing plan, the business plan, and the detailed project plan • Coordinate closely with internal stakeholders and subject matter experts (Business Development, Portfolio Management, Legal and Compliance, Operations, Technology) to help drive the project plan • Lead regular meetings, including scheduling, summaries, and action items and the associated follow-up • Follow through post-launch to collect data, refine processes and products, and communicate findings • Develop strategy for project positioning by working closely with investment team, marketing, and product managers • Contribute to marketing plans and materials in support of new product development or major product changes, including: messaging document, thought leadership, presentations, brochures, website and social content, etc • "Connect the dots" across known and unknown contributors and variables and identify and incorporate news information • Ensure a high level of communication around investment product development and changes to existing funds and platforms; proactively manage active dialogue • Serve as a point of contact for internal stakeholders and subject matter for all product marketing matters • Remain up to date on the market and competitive landscape, and Hamilton Lane's competitive positioning, pricing, strategy, unique selling proposition, etc.