Collaborates with communications staff to design annual, strategic communications, solicitations, create newsletters, senior class campaign materials, volunteer and staff training presentations, and marketing plans tailored to specific audiences in order to maximize fundraising effectiveness and annual support and engagement from these audiences. Reporting to the AVP of Marketing and Communications for Advancement, the Executive Director will lead the strategy and execution of the University's multi-channel annual giving direct marketing program for the schools and divisions that rely on central support, with an emphasis on donor retention, acquisition, and pipeline development.