Supporting all marketing and lead generation activities, including driving participation in company sponsored events (i.e. webinars), supporting industry and partner events (i.e. Microsoft Ignite) and direct client acquisition efforts (i.e. cold calling and Account Based Marketing efforts). This encompasses offerings within the Business Application (BA) solution area, including Microsoft 365, Dynamics 365 (ERP and CRM), Power Platform, and Customer Insights, and the Microsoft Azure solution area, including Data and Analytics, Data Science, AI/ML, and Modern Solutions.