Growth & Retention Domain Knowledge: Deep familiarity with patient acquisition strategies (digital marketing, omnichannel media, sales call centers, outreach programs, external partnerships) as well as patient retention pathways (Patient Engagement Escalations Programs, membership roster management, service recovery, and value-based programs). Serve as a strategic thought partner to HCD business stakeholders, helping define the "why" and the "what" across patient acquisition channels (digital, OOH, SEO, brand, partnerships) and retention/recovery programs (Patient Engagement Escalations Programs, Membership Management Team, Dual Programming Strategy).