Position Responsibilities:** **Event Strategy and Business Impact** + Define how Boeing Digital Services shows up at industry events to drive pipeline, not just presence + Set clear goals for each event including target accounts, engagements, pipeline contribution, and follow-up + Partner with the events organization to align business objectives, messaging, and audience with event execution **Regional Demand Generation and ABM** + Partner with regional sales leaders, demand generation, and product marketing teams to develop marketing plans aligned to pipeline and revenue goals + Design and execute account-based marketing programs across paid demand generation, email, webcasts, customer events, and tradeshows + Ensure all channels are connected to sales goals and business objectives, with a clear focus on pipeline impact **Pre and Post Program Pipeline Creation** + Build and execute integrated pre-program campaigns that drive awareness, meetings, and engagement with target accounts + Ensure structured follow-up after programs, connecting activity to pipeline creation and progression + Link events, webcasts, and demand generation programs into a single, coordinated motion to extend impact **On-Site and Program Experience** + Define the messages, demos, and customer experiences delivered across events and programs + Ensure the right people are engaged and aligned to clear goals and roles + Train internal teams on how to engage customers, run meetings, and deliver consistent messaging **Webcast and Program Optimization** + Partner with webcast and demand generation teams to ensure programs follow best practices and deliver strong customer value + Improve how webcasts are positioned, promoted, and followed up to drive engagement and pipeline contribution **Performance and Reporting** + Establish clear KPIs for events and field programs tied to pipeline and revenue + Track performance and provide insights on what is working and where to improve + Bring structure and accountability to how field marketing impact is measured **What Success Looks Like** + Programs consistently generate qualified pipeline tied to target accounts and regional priorities + Sales teams are aligned, prepared, and actively engaged before and during programs + High-value customer meetings and digital engagement convert into opportunities + Paid, webcast, and event programs contribute to measurable lead generation and pipeline growth + Messaging and demos resonate with buyers and reflect real customer problems + Field marketing becomes a measurable driver of growth, not a cost center **Basic Qualifications (Required Skills/Experience):** + 10+ years' in B2B marketing, with strong experience in field marketing, ABM, or demand generation + 10+ years' proven ability to drive pipeline from events and integrated marketing programs + 10+ years' experience partnering with regional sales teams to plan and execute account-based programs + 10+ years' experience running or overseeing paid and digital demand generation campaigns + 10+ years' strong working knowledge of Salesforce, including campaign builds, lead management, and reporting dashboards + 10+ years' ability to operate across teams and drive alignment without direct authority + 10+ years' strong analytical mindset with experience tracking performance and translating data into action **Preferred Qualifications (Desired Skills/Experience):** + Experience in aviation, aerospace, or enterprise software + Familiarity with tools such as 6sense and marketing automation platforms + Experience supporting large, complex buying groups + Understanding of lead flow, lead scoring, and working with sales teams to ensure timely follow-up + Strong understanding of how to connect campaigns, events, and pipeline into a single motion **Drug Free Workplace:** Boeing is a Drug Free Workplace where post offer applicants and employees are subject to testing for marijuana, cocaine, opioids, amphetamines, PCP, and alcohol when criteria is met as outlined in our policies. The Boeing Company also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health insurance, flexible spending accounts, health savings accounts, retirement savings plans, life and disability insurance programs, and a number of programs that provide for both paid and unpaid time away from work.