Cross-Functional Marketing Orchestration: Direct cross-functional working teams across the Business, Brand, Creative, Media, Local Marketing, Retail, Sponsorships, Digital, Performance, Product, Sales, and more to translate business objectives into high-impact marketing plans with flawless execution and messaging consistency. Operating with the understanding of each brands' business needs, the nuances of National Retail, and deep experience of the marketing ecosystem, this individual will be the single DRI (directly responsible individual) for the end-to-end success of annual marketing growth plans and the GTM plans for big rock launches across these brands.