li>CEO Thought Leadership: Develop and steward the Founder/CEO’s social media persona across LinkedIn, Instagram, X (Twitter), TikTok, and other relevant platforms, ensuring consistency, authenticity, and alignment with 23andMe's brand and mission.
Cross-Functional Collaboration: Coordinate with Brand Marketing, Communications, and Science teams to align Founder/CEO’s content with major product launches, heritage initiatives, and company milestones.