Beyond shepherding, however, you'll be relied upon to understand and even recommend appropriate marketing channels for discrete initiatives, as well as:play a key role in campaign strategy and taking ideas to market across a range of thought leadership, digital and social channels.determine the appropriate target audience and the optimal allocation of marketing resources across platforms and channels (including all earned, own and paid channels) to reach the target audience and achieve business goals.work with the team of editorial specialists, digital marketers and design / production resources to ensure the timely execution of the agreed marketing program for each content initiative. Proven expertise and track record for developing and delivering successful content marketing campaigns across all channels, ideally for a range of thought leadership content types including written reports, article and multimedia content such as videos and podcasts.