Key Measures of Success Revenue attainment Top line market growth Margin expansion P&L responsibilities Aggregated strategic growth plans and execution against them Employee satisfaction across all commercial functions Customer satisfaction Key Responsibilities Leads a US geography with multiple states through a team of direct customer- facing functions: district sales, inside sales, corporate account sales, and sequencing specialists Responsible for aligning and leveraging execution resources across commercial functions to maximize market adoption and success Responsible for attainment of financial and strategic goals for the business within the geography in support of the company's overall financial and strategic objectives Drive accelerated and consistent revenue growth and market penetration in both life sciences and clinical market business Lead and drive the genomics ecosystem within region by being responsible for developing commercial plans for advancing the company's products and/or services to meet market demands within the geographic area of responsibility, working within the general financial plans provided by global commercial management and cross-functional counterparts Within the geography, directs the sales of the organization's products or services and develops the country/region's go-to-market strategy in partnership with marketing and recasts sales volumes Has P&L responsibilities to decide on customer-facing resources to drive business Works closely with global and other regional counterparts on critical strategic matters and business issues such as competitive positioning, new product launches, new product/solutions investments and governance for 'global' customers that span region Build Illumina brand in region Develop and ensure execution against KOL and government strategy for the geography. Ensure a leadership team reporting to them that can do the same to ensure we are cultivating the breadth and depth of leadership talent needed Build a high-performance culture; ensure the organization is built with scalability and operational excellence in mind Lead their geography with utmost integrity, modeling professionalism and ethical business and personal conduct always to ensure a full company compliance culture and safeguard the interest of Illumina and its shareholders Critical Leadership Capabilities Strategic Thinking A demonstrated ability to develop, manage, and when appropriate, alter a company's market position to gain and maintain industry leadership in a rapidly changing environment through the synthesis of market trends, customer/partner requirements, competitive pressures, regulatory changes, and scientific and technical innovation.