Hands-on experience with Webflow or a comparable CMS Strong command of GA4 for tracking and reporting Experience managing paid campaigns in Meta Ads Manager; familiarity with Google Ads a plus Working knowledge of SEO tools (e.g., Ahrefs, SEMrush, Google Search Console) and current SEO/GEO best practices Comfortable designing ad and landing page creative independently using tools like Canva, Figma, or Adobe Express - this role has no in-house design support Comfortable with basic HTML/CSS for website edits Highly analytical, with the ability to turn complex performance data into clear, decision-ready reporting for leadership Hands-on familiarity with AI tools (e.g., ChatGPT, Claude, Gemini) for research, content, and analysis - you use these daily, not occasionally Experience with marketing automation and email platforms Experience with A/B testing and experimentation. Plan, launch, and optimize paid campaigns across Meta Ads and other digital ad platforms Design and produce the ad creative itself - static images, copy, and basic video/motion assets - for paid campaigns (no in-house design team to hand this off to) Manage budgets, audience targeting, creative testing, and bid strategy to hit acquisition cost and volume targets Identify and evaluate new digital acquisition channels and partnership/affiliate opportunities to diversify lead flow Route all ad creative, landing pages, and marketing copy through Legal and Compliance for regulatory review before launch.