The agent collaborates with the commercial horticulture sector, like retail and wholesale nursery industry leaders, commercial fruit, vegetable, and flower producers, and commercial landscapes suppliers, to identify research and education needs to benefit the industry and promote environmentally responsible practices in the desert southwest. Communicates program results to both professional peers and clientele through periodic reports, scholarly works, and various types of publications, e.g., bulletins, fact sheets, popular articles, state publications, scientific articles, social media, video, and computer programs.