In practice, that means using AI to research and prioritise accounts, draft and refine outreach, handle customer interactions more effectively, synthesise information, and cut through shadow work - the invisible tasks that pull people away from the work only they can do - so you can focus on relationships and outcomes. Drive executive profiling: Partner closely with our C-suite to build their media profiles - crafting commentary, preparing spokespeople for interviews, and developing a proactive profiling strategy that puts our executives in front of the journalists and audiences that matter most.