Provides strategic oversight of the college''s digital marketing ecosystem, including the institutional website, search engine optimization (SEO), search engine marketing (SEM), paid digital advertising, social media marketing, email marketing, marketing automation, landing pages, online video, emerging technologies, and digital engagement strategies. Serves as a strategic advisor to the Vice President of Community Engagement and External Affairs, President''s Cabinet, Strategic Enrollment Management Committee, and other institutional leadership teams regarding marketing strategy, institutional branding, enrollment marketing, and creative initiatives.