The VP leads product management, strategic marketing, and pricing as a fully integrated growth engine-translating market insights, customer needs, competitive dynamics, and technology trends into winning product roadmaps, differentiated value propositions, and consistent go-to-market execution at scale. Drive adoption of digital and AI tools across core workflows, including product management (roadmapping, lifecycle decisions), pricing (dynamic/value-based pricing models), quoting, and commercial processes, ensuring tools are embedded in daily operating rhythms-not stand-alone pilots.