Manage execution of marketing tactics, including thought leadership development (articles, client alerts, bylines, newsletters), email distributions, integrated nurture email efforts for continual engagement (welcome, subscriber, pre- and post-event, lead gen nurtures), event invitations, event follow-up emails, website development, videos, social media posts, internal and external promotional copy, etc., - all designed to drive awareness, engagement, and to nurture leads. Essential Functions and Responsibilities: Execute marketing tactics that align with business goals by partnering and collaborating with internal stakeholders, including business development, digital marketing, Martech, content, PR, creative, internal communications, and brand teams.