As Senior Copywriter, you'll turn business objectives, audience insights and channel strategy into high-performing, brand-focused concepts and copy across lifecycle marketing, digital experiences, paid media, sales materials and other priority touchpoints. ESSENTIAL DUTIES: Performance Creative & Conversion Copywriting - Develop concepts and write persuasive, audience-first copy across email, landing pages, web, paid social, display, direct mail, video scripts, sales materials and other integrated channels.