Collaborate cross-functionally with Business Intelligence, IT, Accounting, Product, Retail, Digital Banking, and external agency partners to collect, validate, integrate, and manage data from different sources like core banking systems, online banking platforms, CRM systems, website analytics, surveys, and third-party marketing platforms to ensure data quality and reporting accuracy. What You’ll Be Doing Develop and maintain marketing measurement frameworks, including attribution models, funnel analysis, conversion tracking, and performance methodologies to evaluate marketing effectiveness, optimize investments, and improve member acquisition, engagement, retention, and ROI.