Qualifications Core Capabilities Needed: Shopper-Centric Strategy & Growth Translation Ability to define end-to-end shopper strategies tied to category & customer growth Proven track record of turning insights into Innovation pipelines, Activation strategies, and Assortment & merchandising decisions Advanced Analytics & Insight Generation Deep expertise in Shopper behavior analysis, segmentation, and trend identification, Synthesizing multiple data sources (POS, panel, loyalty, digital, retail media) Strong command of BI and analytics tools (e.g., Power BI, Tableau) as well as Syndicated data sources (Circana, Nielsen, Numerator, Scintilla) Omnichannel & Conversion Expertise Experience designing shopper journeys and conversion strategies across touchpoints Working knowledge of: Retail media ecosystems, Digital commerce levers, In-store activation & path-to-purchase dynamics Ability to connect brand, shopper marketing, and commerce into one system System Building vs. In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.