Fort Wayne, IN30+ days ago
Oversee comprehensive product lifecycle management, including market research, business case development, competitive analysis, pricing strategy, feasibility evaluation, launch planning, and ongoing performance optimization to drive revenue growth, cost efficiency, and relationship deepening. • Identify and evaluate product and feature opportunities tailored to priority customer segments-such as Stable Mass and Mass Affluent-by analyzing needs, behaviors, profitability profiles, and competitive gaps to ensure offerings align with segment-specific growth strategies.