Conduct comprehensive, platform-level deep-dives across Google Ads (Search, Display, Demand Gen, PMAX, YouTube) and Meta Ads, analyzing campaign structure, ad set efficiency, creative performance, copy effectiveness, audience segmentation, bidding strategies, and budget allocation. You will partner closely with our Creative, CRO, Analytics, and Development teams — both to improve conversion performance and to ensure paid media intelligence is actively informing creative direction, copy development, and go-to-market planning.