Own SEO, AEO, and GEO strategy end to end and, in partnership with the agency partner, maintain a sustainable program, including blog, location pages, and Google Business Profile content that improves organic and local search rankings, AI visibility, driving increased traffic, patient leads, and local engagement. Develop and maintain a marketing performance dashboard in partnership with agency partners, with LTV/CAC tracking and consolidating data from paid, organic, listings, and website channels and multiple attribution platforms to report performance at the enterprise, regional, and clinic levels.