Core:** AEM as a Cloud Service, AEM Sites, AEM Assets / DAM, Adobe Experience Platform, Real-Time CDP, Customer Journey Analytics, Adobe Journey Optimizer, Adobe Analytics, Adobe Experience Platform Data Collection, Tags, Web SDK, Edge Network. · **AEM solution leadership:** Own AEM architecture for Sites and Assets, including component and template strategy, content models, authoring patterns, localization, multisite management, DAM governance, headless delivery, caching, performance, and upgrade or cloud migration approach.