For the Houston Texans, the focus includes identifying "hidden gems" and evolving existing initiatives, while for LOVB, it demands a scrappy, entrepreneurial mindset to create opportunities, leverage trade and barter, and build a fan base that grows exponentially year over year, all while collaborating cross-functionally to deliver measurable results and meaningful fan connections. This role requires a strategic, resourceful leader who can drive high-impact campaigns across TV, radio, print, and out-of-home (OOH) channels while uncovering untapped opportunities, developing innovative ideas, and maximizing partnerships to extend reach.