Hawthorne, CA30+ days ago
p>• Define the long-term marketing vision for the offline retail experience • Develop offline marketing strategies and CX for new and new-to-world products that inform, engage and drive early adoption • Develop and implement AI-powered tools and mechanisms to streamline in-store program operations, automate reporting, and improve cross-functional collaboration • Build AI automated systems for project tracking, budget management, and performance monitoring to drive cost efficiencies and operational excellence • Create AI-driven solutions for data analysis, trend identification, and predictive insights that inform strategic decision-making for in-store programs • Design and deploy process improvement initiatives using AI tools to reduce manual workload, accelerate time-to-market, and optimize resource allocation • Measure the performance of our in-store CX through qualitative and quantitative research, utilizing AI-powered analytics tools • Initiate, develop and champion CX initiatives to raise the bar for global in-store experiences, gaining approval at the Director level within sales and marketing teams • Clarify and drive project commitments as well as establish and maintain clear chains of accountability by leading and facilitating meetings with key stakeholders • Be a strategic thought-leader and collaborator with product marketing, product management, and design to determine the right messaging priorities for the offline environment • Create tools and dashboards that can be referenced by our internal stakeholders on the state of our business, leveraging AI for real-time insights and automated updates • Create CX experiments that, if successful, can be scaled for future offline experiences through the CM team • Be the champion for our offline playbook, making changes as needed in collaboration with the design team so we can invent and simplify as we scale • Develop the overarching offline communication campaign themes that should be incorporated in our messaging in-store, by partnering with our channel and AFS partners • Guide the offline design/copywriter to understand the story that the team wants to tell across a portfolio of devices and/or categories • Anticipate changes and bottlenecks, provide escalation management, anticipate and make tradeoffs, balance the customer needs versus technical and operational constraints; and encourage risk-taking behavior to maximize customer obsession • Measure the performance of our in-store CX through qualitative and quantitative research, utilizing AI-powered analytics tools • Manage the budget for on-fixture video content and design spend for the Channel Marketing team, implementing AI-driven cost optimization strategies. The Ring&Blink Offline Channel Marketing team expands the distribution and availability of Ring&Blink Devices, Features and Services by initiating and managing partnerships with offline retailers.
