The Spa Director grows membership and service revenue, strengthens market awareness and social presence, delivers exceptional member and guest experiences, and maintains disciplined oversight of people, systems, facilities, and compliance while championing HGV's People First philosophy, supporting team member wellbeing, and fostering a respectful, inclusive workplace where every Team Member feels valued and a sense of belonging. Create and execute an annual sales, marketing, social media, and community engagement plan that promotes the Sedona Spa to current and prospective members, resort guests, HGV owners, local residents, and community partners through campaigns, packages, referral opportunities, seasonal offers, on-property promotions, approved digital content, events, member benefits, and wellness education.