Demonstrated success leading complex, multi-channel influencer programs for healthcare, pharmaceutical, consumer health, or related clients, with the ability to connect creator marketing to earned media, social, paid, digital, experiential, partnerships, and broader integrated communications. Deep expertise in influencer and creator strategy, with a strong understanding of the creator ecosystem, social platforms, audience behavior, cultural trends, creator identification, brand safety, content strategy, amplification, and measurement, and the unique considerations of healthcare and regulated communications.