Lead and manage all initiatives in the renewal process, including but not limited to developing a strategic plan, leading meetings, discussions, negotiations, creating detailed upsell opportunities and revised partnership elements within overall business philosophy (inventory, parameter, category management). Stay abreast of articles and publications pertaining to sponsorships, sports, agencies, marketing, advertising, partner industries, local and regional news, and other related categories (i.e., Twitter, Facebook, Websites, Blogs, Magazines, Newspapers, etc.) and sharing relevant information with the team.