Assess the nuances of creative across formats (static, GIF, UGC, lofi video), fidelity (lofi, product-first, hi-fi), messaging angles, hooks, visual treatment, and creator or voice, and attribute success or failure to those specific elements rather than to the platform metric alone. AI & Research Tool Proficiency: Experience using AI-assisted tools (such as Claude, Gemini, Waldo, and Motion) to accelerate insight identification, streamline data analysis, and conduct efficient consumer research, with the judgment to check and edit AI output before it reaches a client.