You will Enterprise Marketing & Long-Term Strategy - Define and translate company-level strategy into an integrated, multi-year marketing and brand roadmap - Lead long-term strategic planning across brand, product marketing, and go-to-market in the context of AI-driven disruption - Build durable competitive positioning strategies that evolve with changing distribution models, AI search, and emerging customer behaviors - Develop and execute strategies to acquire and successfully integrate established businesses to expand our SAM, diversify our customer mix and shift towards higher LTV cohorts - Partner with Executive Leadership to shape portfolio strategy across LZ, IA, NCH, and future acquisitions - Create a connected, cross-brand architecture that clarifies roles, positioning, and market differentiation across the portfolio Brand Strategy, Creative & Portfolio Stewardship - Own the overarching brand strategy across all company brands, ensuring clarity, differentiation, and consistency - Oversee brand/creative team and strategy that is timely and unique to ensure the company shows up with authority, trust, and innovation across all channels - Lead research & insights to inform long-term brand investment, positioning evolution, and competitive advantage - In partnership with the brand team, define brand architecture and connection strategy across all LegalZoom owned brands - Develop brand partnership and sponsorship strategies that elevate brand equity and expand reach into new audiences and ecosystems - Ensure brand strategy is directly connected to product GTM strategies-aligning narrative, value proposition, and launch sequencing - Define and monitor brand KPIs and connect brand health to business outcomes Go-To-Market & Product Marketing Leadership - Own the enterprise-wide go-to-market strategy across products, segments, and channels - Create stronger integration between brand strategy and product GTM execution to ensure cohesive storytelling and market impact - Lead product positioning, messaging frameworks, pricing & packaging strategy, and market differentiation - Drive coordinated product launches in partnership with Product, Sales, and Growth teams - Build repeatable GTM playbooks that scale across multiple brands and newly acquired businesses - Shape AI-driven GTM strategies, including how AI-enabled products are positioned, launched, and adopted AI Strategy, Partnerships & Ecosystem Development - Define and lead the companys AI go-to-market strategy - Develop AI partnership strategy across technology platforms, distribution partners, and ecosystem players - Identify strategic alliances that enhance AI capabilities, distribution leverage, and brand authority - Anticipate shifts in AI-driven discovery, decision-making, and customer acquisition models - Position the company as a leader in AI-enabled business formation and compliance solutions Multi-Model Content & Distribution Strategy - Develop a broader multi-model content strategy beyond traditional SEO - Shape content distribution across social, partnerships, video, experiential, and emerging platforms - Ensure content strategy supports both long-term brand equity and near-term GTM impact - Align product storytelling, brand narrative, and educational content into a unified system Research & Insights - Lead qualitative and quantitative research to uncover evolving customer needs and competitive whitespace - Monitor market dynamics, AI adoption trends, and cultural shifts to inform strategic pivots - Use data and insight to influence product roadmap, positioning, and long-term brand strategy You have - 12+ years of senior marketing leadership experience across brand, product marketing, and go-to-market strategy - Proven track record building long-term marketing strategy in rapidly evolving or disruptive industries - Demonstrated experience integrating brand and product GTM strategies across multiple brands or business units - Experience developing acquisition marketing strategies and integrating acquired businesses into cohesive brand and GTM systems - Proven ability to acquire and grow subscription businesses through integrated marketing strategies - Experience building strategic partnerships and sponsorship programs that drive measurable impact - Exceptional strategic thinking capabilities with the ability to translate long-term vision into operational execution - Strong executive presence and ability to influence cross-functional leadership - Data-informed mindset with comfort defining enterprise-level success metrics The salary range for this role is $216,000 - $345,600. This role oversees brand/creative, product marketing, go-to-market strategy, research & insights, brand partnerships and sponsorships, and enterprise-wide marketing strategy-ensuring alignment between corporate vision, product innovation, and how each brand competes and grows.